CHINESE “READERS’ DIGEST” TO LAUNCH ELECTRONIC EDITION
China’s most popular magazine, known as the Chinese version of “Reader’s Digest,” will launch its first e-book version in May in a drive to expand its circulation, its publisher announced Wednesday. The twice-monthly Duzhe (“Readers”), which sold an average 4 million copies of each edition last year, would be available to owners of electronic readers, said Peng Changcheng, general manager of Readers Publishing Media Co. Ltd. The magazine, founded in March 1981 in Lanzhou, capital of northwest China’s Gansu Province, is China’s best-selling magazine, carrying articles on culture, life and inspirational topics, similar to “Reader’s Digest” in the United States. In 2004, “Readers,” which is published only in Chinese, developed its overseas market and began selling in North America, Europe and Australia.
Source: Xinhua News
URL: http://news.xinhuanet.com/english2010/china/2010-04/14/c_13251461.htm
