Chinese social media usage increasing among young, old, and 2nd tier cities
According to the Kantar Group, Chinese social media’s reach among urban Internet users in China has increased to 34% from 29% last year, with penetration in 2nd tier cities at 39%. The 1990s generation has become the largest age group (37.7%) and the proportion of older generations has also increased, while users from the 1980s generation dropped from 45% to 31%. Entertainment is the largest topic of conversation on both WeChat and Weibo, followed by news, health and beauty, work and study, travel, and others.
Source: China Internet Watch