Chinese students are flocking to Thai universities, drawn by cheaper fees and friendlier visa rules
Chinese national Cherry He Ting rattles off in fluent Thai as she presents her master’s thesis ahead of graduating from a Bangkok university, where she has studied for the past three-and-a-half years. The 28-year-old history student is among thousands of Chinese who join Thai universities every year, according to Thai government data, which shows their annual enrollment numbers have doubled since 2012. South China Morning Post
Kim’s notes: This article reinforces that China’s middle class is not a uniform buying block. As time goes on and as foreign study becomes an option for more and more middle class Chinese students, we are seeing a diversity of selection criteria, priorities, and preferences. For the specific population of students going to study in Thailand, it’s not about rankings or even English language acquisition. The challenge for non-traditional options is how to identify and reach niche markets.