How are international educators mastering social media?
Institutions are allocating additional resources to social media strategies focusing specifically on the world’s largest student source country: China.
“We’re well past the point when students will be impressed that your institution appears on Chinese social media and is posting in Chinese,” says Kim Morrison, CEO of Grok Global.
“Now it’s about who puts in the most effort and provides the most useful and engaging content,” she said. The PIE News