Overseas WeChat Official Accounts are available for over 100 countries
WeChat recently updated their policy and now organizations from over 100 countries can open a WeChat Official Account by using their overseas business license. Previously a Chinese business license was required. The WeChat Official Account will be visible in China, which means you can build China-based followers, engage with them and market your business via WeChat, which is the number one social media platform in China. Marketmechina.com
Kim’s note: This is good news for foreign institutions that want an official presence on China’s biggest social network and removes a legal hurdle that was previously making it difficult to own a verified account. However, the WeChat management system is still only offered in Chinese, so to be as effective as possible on WeChat, having social media staff who are fluent in Chinese language and who are culturally literate, both online and offline, is still a very important requirement.
