Head of Global Marketing / Associate Director Southeast Asia
Gemma joined Grok in 2019 to expand Grok’s thriving marketing services both in China and beyond. She heads up the overall Global Marketing service at Grok, and acts as Relationship Coordinator for multiple clients. Gemma is experienced in creating and executing global digital marketing strategies that include SEM/SEO, a range of social media marketing, through to negotiating digital buys. Gemma brings to Grok experience in Marketing and Business Development from multiple education companies and has lots of experience working on HE partnerships to improve outcomes.
Interview with Gemma
When did you join Grok?
Describe yourself in three words.
Passionate, reliable and collaborative!
What were you doing before working at Grok?
Previously as Business Development Manager for a learning science company, I was focusing on enterprise level opportunities within higher education. This primarily revolved around digital learning technologies to improve student performance, engagement and retention.
What was your first job in education?
Digital marketing and business development for a company specializing in e-learning, and learner engagement solutions, primarily for schools.
What does international education mean to you?
I truly believe education can change the world. As a catalyst for change, and improvement, international education provides more life experiences, changes mind sets, and allows quality education for all.
What is something interesting you have learned while working in international education?
It should always be about quality rather than quantity!
What is one of the most satisfying outcomes you’ve helped a client to achieve?
I have worked on a range of efficacy studies with institutes, implementing digital learning solutions to improve learning outcomes. One client saw more than a 10% increase in student grades; that’s more students getting A’s than B’s. It was amazing to be part of such an improvement in student feedback, and the overall standard of education.
Why is it important for institutions to have a presence in Asia?
Marketing an institution’s brand globally has never been so critical, especially when students now expect an authentic, social and digital-first communication from their prospective study locations. With over 76% of international students coming from Asia, it’s imperative that institutes have a presence if they want to appeal to this market.
What is your favourite book?
As reading is one of my favourite hobbies, it would be too difficult to choose one book; however, one of my favourite authors is Khaled Hosseini.
What is your dream travel destination?
So many choices, such little time! I do love island hopping around Thailand though; especially if I see dolphins!
What is your favourite food to eat with friends?
What is a quote that has inspired you?
“Be the change that you wish to see in the world.” – Mahatma Gandhi