Head of Research, Advisory and Partnerships
Michelle Liu, is Grok’s Head of Research, Advisory and Partnerships, based in Beijing, China. She’s responsible for institution and governmental research projects, devising strategies for market entry, internationalization analysis and, building recruitment and academic partnerships in Asia. Michelle also serves as a Grok relationship coordinator, assisting institutional clients from the UK, the US, and Canada to manage their in-country teams, and optimize strategies in student recruitment, marketing, and channel management across Asia.
Get to know Michelle…
When did you join Grok?
Describe yourself in three words.
Diligent, perseverant, honest
What were you doing before working at Grok?
Grok is my first employer after I graduated from university.
What was your first job in education?
Office administration and research project assistant in Grok, then I became a full-time researcher.
What does international education mean for you?
Education is an eternal theme for human beings, and international education opens more possibilities for students around the globe, with rich education resources, and different student experiences.
What is something interesting you have learned while working at Grok?
I got to know many tools to improve work efficiency, in areas such as project management and time management.
What is one of the most satisfying outcomes you’ve helped a client to achieve?
I have helped lots of clients on setting their strategy in China and other markets, but the outcomes are not always that apparent to see in short term. One exception is that as part of the research project, we helped a school client to successfully establish sister school relationships with two Chinese schools.
Why is it important for institutions to have a presence in Asia?
International education is not only about students getting access to institutions’ educational resources. Institutions also need to learn about their prospective students and adapt to the changes of their needs. Having a presence in those key student origin regions will enable institutions to stay abreast of the developments and changes of these markets.
What is your favourite movie/book?
And the Mountains Echoed by Khaled Hosseini, together with another two books that he wrote A Thousand Splendid Suns and The Kite Runner.
What is your dream travel destination? Why?
Ireland. I like smaller countries, with peaceful and beautiful scenery.
What is your favourite food to eat with friends?
What is a something you’ve learned from somebody inspirational?
“If you can’t explain it simply, you don’t understand it well enough.” Albert Einstein.
What was your favourite subject at high school or university?
I enjoyed Biology at high school, as getting to know the science behind lives, animals, flowers, plants is amazing.