In-country staff, infrastructure and expertise to help your university succeed in international education markets.

About Grok

Since 2005, Grok has helped more than 100 institutions to operate more effectively in China, India and Southeast Asia. Our clients use Grok to explore options and inform strategies; engage audiences on social media to build brand and reputation; and – within a legal, managed framework – deploy in-country staff to execute strategies with agencies, high schools and peer institutions.

Research & Advisory

Access industry leading market intelligence; desk and field research; competitive analysis; roadmap development; partner identification and due diligence; and consulting.

Program Office

We work with you to hire and deploy qualified local staff to accomplish your recruitment and partnership plans. While your program office team will be fully dedicated to you, they will also be locally supervised and legally employed by Grok. Both you and your team will have access to Grok’s unique support framework of expertise and services. Learn more…

Global Access

Using a combination of global technology platforms, relationships with education partners around the world, local marketing and best recruitment practices, Grok will help your institution build recruitment outcomes in niche student markets that are difficult to access or not economically feasible. Learn more…

Institutional Partnerships

Work with Grok’s executive team to develop the right kind of collaboration with the right partner. Grok helps its clients to develop appropriate and successful academic partnerships, recruitment linkages, research collaborations and branch campuses.

Regional Gateway Hubs

Institutions that want an independent branded presence can establish global gateway hubs, operated safely, cost-effectively and efficiently by Grok.

Why Choose Us?

Grok is helping an American university that is narrowly specialized within one industry to implement an innovative social media plan. This client is also working with Grok’s program office service to collaborate closely with staff in China and India.

Why Choose Us?

A well-ranked Canadian university has worked with Grok for more than five years with staff deployed in China. Their activities in China have achieved remarkable stability and success.

Why Choose Us?

Grok has undertaken significant research projects with governments around the world. Most recently, Grok has worked with Austrade to advise Australian Education Technology companies on the Chinese EdTech market.

Kim Morrison

Founder and CEO

I created Grok to build a best-in-class company that helps universities around the world to do a better job of recruiting students and building partnerships. As an entrepreneur, I am driven to build a company that not only deeply serves clients but that provides meaningful professional experiences for young people.

My proudest achievement is Grok’s many satisfied clients, and I’m equally proud that Grok is a great employer in markets where such are often in short supply. Everyone at Grok is dedicated to making the company better year after year, and while we’re devoted to our current clients, we are also excited to grow and to welcome new partners to the Grok family.

Leadership Team

SUCCESS STORIES

From market entry to social media to increasing international student enrolments, Grok has helped more than 150 clients from around the world to achieve their international goals.

Ireland

A globally ranked Irish institution used Grok to create a Chinese website and is working with us to actively engage prospective students via WeChat. This has led to a significant number of additional student enrolments.

New Zealand

Grok is working with a well-known ANZ university to promote the institution on Chinese social media, and to deploy a program officer to manage student recruitment activities. As the institution contemplates future expansion, they particularly appreciate that Grok makes it easy to adjust their international investments over time.

Canada

With program officers deployed in China, Southeast Asia and India, a Canadian mid-ranked university achieved dramatic growth in student recruitment over a five-year period.

SUCCESS STORIES