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Digital Marketing​

Grow your education brand internationally and improve student recruitment results by engaging key online audiences overseas​

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Expand your global digital marketing capabilities

We have experts in key strategic locations who are agile and flexible to support the ever-evolving needs of international student recruitment.

Targeted marketing strategy

Grok can help you understand the international marketing landscape, assess promotional potential, establish robust strategies and execute comprehensive tactical plans.

Reach the right audience

Reaching audiences online is easy. Reaching the right audience – and getting them to act – is complex. Successful student recruitment efforts require sophisticated, local knowledge.

Collaborative approach

Working collaboratively with you, we develop and iterate strategy and tactical plans, supported by regular reporting, analysis, and tailored recommendations to maximize impact with your audiences and achieve your goals.​

What’s the Digital Marketing service?​

Digital Marketing Experts

A team of digital marketing experts specialized in international student recruitment and global engagement provide your institution with targeted marketing support in key regions around the world. ​

Dedicated Account Manager

A Digital Marketing Officer (DMO) and Marketing Manager (MM) are assigned to your institution and act as an extension of your team: coordinating strategy, managing activities and campaigns, and marshalling resources.​

Digital Dashboard

Our team is versed in the local linguistic and cultural context and we work with data and insights to understand local digital behaviors and effectively reach your target audiences. We’ll give you access to this data through your digital marketing dashboard.

Tailored Digital Marketing Support

The remit of your Digital Marketing service is determined by you and your goals.

The Digital Marketing service is typically engaged to accomplish one or more of these objectives in a market or region:​

  • Brand awareness​

    We specialise in creating a consistent and engaging content strategy to build and increase brand awareness and create loyalty through social and paid media.

  • Lead generation​

    Create quality leads and interactions with your marketing by using our on-the-ground expertise to create culturally-relevant and engaging content in your chosen market.

  • Conversion / yield​

    Receive comprehensive analysis through a digital dashboard and a dedicated account manager to improve conversion and tracking of all digital campaigns.

  • General student recruitment support​

    Access to student recruitment specialists in your chosen region, all with over a decade of experience, available for strategic advice and guidance.

Why Grok Digital Marketing?​

Over the past 9 years we’ve helped many institutions from across the world execute their online presence and digital activities in key education markets. ​

From understanding your needs to helping you respond to changing audiences, our approach offers you the highest likelihood of a successful outcome.​

Specialized for IE

We understand you and your institution; international education is our exclusive specialization.​


Our service is tailored to your needs, whether that requires us to provide more or less strategic input.​


We earn your trust through transparency – in our communications, our pricing, and our business practices.​

Global Scale

Benefit from efficiencies and knowledge exchange when you work with us in more than one geography.​


Expand or scale down in any geography quickly and easily if your strategy changes.​


A 9-year track record of delivering high quality service and significant ROI for clients.​

Expand and strengthen your institution’s global engagement

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