Our Services

Digital Marketing​

Grow your education brand internationally and improve student recruitment results by engaging key online audiences overseas​

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Expand your global digital marketing capabilities

We have in-market teams across key regions who are agile and flexible to support the ever-evolving needs of international student recruitment.

Hands-On Campaign Delivery

Our in-market teams build and run your digital campaigns across the social and paid channels students actually use in each country, managing them day to day so your brand stays active where it counts.

Reach the Right Audience

Reaching audiences online is easy; reaching the right ones, and getting them to act, is harder. We draw on local knowledge of platforms, languages, and student behaviour to reach the students who are the best fit for your programs.

Reporting and Optimization

You get regular reporting and a live dashboard, with continuous optimization of active campaigns based on what’s performing, so your budget keeps moving toward what works.

What’s the Digital Marketing service?​

Digital Marketing Experts

A team of digital marketing experts specialized in international student recruitment and global engagement provide your institution with targeted marketing support in key regions around the world. ​

Dedicated Account Manager

A Digital Marketing Officer (DMO) and Marketing Manager (MM) are assigned to your institution and act as an extension of your team: coordinating campaign plans, managing activities, and marshalling resources.

Digital Dashboard

Our team is versed in the local linguistic and cultural context and we work with data and insights to understand local digital behaviors and effectively reach your target audiences. We’ll give you access to this data through your digital marketing dashboard.

Contact our Education Marketing Experts

China & East Asia

India & South Asia

Latin America

Middle East

North America

Southeast Asia

Sub-Saharan Africa

Tailored Digital Marketing Support

The remit of your Digital Marketing service is determined by you and your goals.

The Digital Marketing service is typically engaged to accomplish one or more of these objectives in a market or region:​

  • Brand awareness​

    We specialise in creating a consistent and engaging content strategy to build and increase brand awareness and create loyalty through social and paid media.

  • Lead generation​

    Create quality leads and interactions with your marketing by using our on-the-ground expertise to create culturally-relevant and engaging content in your chosen market.

  • Conversion / yield​

    Receive comprehensive analysis through a digital dashboard and a dedicated account manager to improve conversion and tracking of all digital campaigns.

Why Grok Digital Marketing?​

We’ve helped many institutions from across the world execute their online presence and digital activities in key education markets. ​From understanding your needs to helping you respond to changing audiences, our approach offers you the highest likelihood of a successful outcome.

Specialized for IE

We understand you and your institution; international education is our exclusive specialization.​

Customized

Our service is tailored to your needs, whether that requires more or less hands-on campaign support.

Transparent

We earn your trust through transparency – in our communications, our pricing, and our business practices.​

Global Scale

Benefit from efficiencies and knowledge exchange when you work with us in more than one geography.​

Flexible

Expand or scale down in any geography quickly and easily if your strategy changes.​

Successful

A proven track record of delivering high quality service and significant ROI for clients.

“Lakehead has been working with Grok for over eight years and has grown our partnership to include representation across Asia. Grok sits in the middle giving Lakehead the support and guidance we need so we can directly manage our team’s activities. We like that approach and it has worked well for us.”

James Aldridge International at Lakehead University

Expand and strengthen your institution’s global engagement

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