We Grok our client institutions and the diverse cultures in which we operate.

The word Grok was coined by Robert Heinlein in his iconic science fiction book Stanger in a Stange Land. To Grok something means to understand it so thoroughly that you become part of it.

Grok offers a unique array of services that extends the reach of a university into the world’s most important education markets.

As the only service provider of our kind, we can work alongside your institution’s agents, pathway providers, and other partners, with no conflicts of interest.

Our services

Program Office Service

We work with you to hire and deploy qualified local staff to accomplish your recruitment and partnership plans. While your program office team will be fully dedicated to you, they will also be locally supervised and legally employed by Grok. Both you and your team will have access to Grok’s unique support framework of expertise and services.

Digital and Social Media

Use Grok’s digital and social media services to engage your local audiences on China’s unique digital platforms, including WeChat and Weibo. Our staff can help your institution to build demand, convert leads, and strengthen your brand.

Market Research and Decision Support

Access industry leading market intelligence; desk and field research; competitive analysis; roadmap development; partner identification and due diligence; and consulting.

Travel and Procurement Desk

Our travel and procurement desk identifies best-in-class vendors – from hotels to event venues to printing and shipping – and negotiates preferential rates. Our travel desk assists you and your program office team with travel booking and expense management, and the procurement desk manages procurement from vendors.

Event Services Center

Grok’s events center notifies you of upcoming agency, high school and other recruitment fairs, and coordinates your registration process. We work with high schools to set up Grok-specific fairs. The events center is available to project manage special events for your institution, such as alumni gatherings.

Why Choose Us?

Grok is helping an American university that is narrowly specialized within one industry to implement an innovative social media plan. This client is also working with Grok’s program office service to collaborate closely with staff in China and India.

Why Choose Us?

A well-ranked Canadian university has worked with Grok for more than five years with staff deployed in China. Their activities in China have achieved remarkable stability and success.

Why Choose Us?

Grok has undertaken significant research projects with governments around the world. Most recently, Grok has worked with Austrade to advise Australian Education Technology companies on the Chinese EdTech market.

Kim Morrison

Founder and CEO

I created Grok to build a best-in-class company that helps universities around the world to do a better job of recruiting students and building partnerships. As an entrepreneur, I am driven to build a company that not only deeply serves clients but that provides meaningful professional experiences for young people.

My proudest achievement is Grok’s many satisfied clients, and I’m equally proud that Grok is a great employer in markets where such are often in short supply. Everyone at Grok is dedicated to making the company better year after year, and while we’re devoted to our current clients, we are also excited to grow and to welcome new partners to the Grok family.