Service Provider


We Grok our client institutions and the diverse cultures in which we operate.

The word Grok was coined by Robert Heinlein in his iconic science fiction book Stranger in a Strange Land. To Grok something means to understand it so thoroughly that you become part of it.

Grok puts your institution’s needs first to extend your reach into the world’s most important education markets.

As the only service provider of our kind, offering a unique array of services, we can work alongside your institution’s agents, pathway providers, and other partners, with no conflicts of interest.

Our services

Program Office

We work with you to hire and deploy qualified local staff to accomplish your recruitment and partnership plans. While your program office team will be fully dedicated to you, they will also be locally supervised and legally employed by Grok. Both you and your team will have access to Grok’s unique support framework of expertise and services.


Digital Marketing

Use Grok’s marketing services to determine your global messaging, build your global brand through campaigns and digital tactics, and engage key audiences around the world via social media.


Research & Advisory

Access industry-leading market intelligence; desk and field research; competitive analysis; roadmap development; partner identification and due diligence; and consulting.


Global Hub

Institutions that want an independent branded presence can establish global gateway hubs, operated safely, cost-effectively and efficiently by Grok.


Institutional Partnerships

Work with Grok’s executive team to develop the right kind of collaboration with the right partner. Grok helps its clients to develop appropriate and successful academic partnerships, recruitment linkages, research collaborations and branch campuses.


Schools Community

Designed to address how to successfully build long-term meaningful and mutually beneficial relationships between universities and overseas high schools – while driving higher education enrolment.


Why Choose Us?

“The Canadian International School (Vietnam) was pleased to host a parent seminar presented by the Grok Community on “Financing Your Child’s University Education”. Reflecting our students’ most common country destinations, our parents learned more about understanding how to plan for their child’s university investment in Canada, the USA and Australia. The presentation was the most well attended of all parent seminars this year at the school. We look forward to a continued partnership with the Grok Schools Community in order to further support our students and families in making these important decisions.”

Melissa O'Leary, Secondary Guidance Counsellor, Canadian International School

Why Choose Us?

“Both China and New Zealand have been going through significant reforms in the vocational education sector. To fully understand the opportunities for New Zealand TVET providers, in 2020, Education New Zealand commissioned Grok to undertake market research in the Greater China region. The project was extensive, and we were glad to see such an informative and professionally prepared report with valuable insights, and presentations to ENZ and our key stakeholders. This project has helped create positive and engaging conversations across different departments in New Zealand in order to form a more strategic approach with governments, institutions, and enterprises in China. We enjoyed working with Grok, as their team are professional, knowledgable, and are really nice to work with.”

Miranda Herbert, Director Greater China, Education New Zealand

Why Choose Us?

“Lakehead has been working with Grok for over eight years and has grown our partnership to include representation across Asia. Grok sits in the middle giving Lakehead the support and guidance we need so we can directly manage our team’s activities. We like that approach and it has worked well for us.”

James Aldridge, Vice Provost, International at Lakehead University

Why Choose Us?

“The Grok team undertook a key in-country competitor analysis helping to better ensure the University was well informed in developing its business plan and importantly also in its negotiations. Grok helped to develop the assignment and then delivered on-time and with all of the information requested. Grok’s a great organisation to work with, intelligent, well-informed and on the ground. I’d highly recommend Grok.”

Vincenzo Raimo, was the Vice-Chancellor for Global Engagement at the University of Reading
Kim Morrison, CEO and Founder

Kim Morrison

Founder & Board Chair

I created Grok to build a best-in-class company that helps universities around the world to do a better job of recruiting students and building partnerships. As an entrepreneur, I am driven to build a company that not only deeply serves clients but that provides meaningful professional experiences for young people.

My proudest achievement is Grok’s many satisfied clients, and I’m equally proud that Grok is a great employer in markets where such are often in short supply. Everyone at Grok is dedicated to making the company better year after year, and while we’re devoted to our current clients, we are also excited to grow and to welcome new partners to the Grok family.