Two Decades of Helping Institutions Grok the World
Helping institutions know their overseas markets from the inside, through dedicated in-market staffing and digital marketing.
Grok empowers education institutions to achieve international student recruitment and global engagement goals
The word “grok” was coined by author Robert Heinlein in his science fiction classic Stranger in a Strange Land. To grok something is to understand it so thoroughly that you become part of it.
That idea is the reason Grok Global Services exists. Entrepreneur (and Heinlein fan) Kim Morrison founded the company in 2005 with one mission: to help education institutions grok key markets overseas, and to support their international growth along the way.
More than two decades later, and trusted by institutions across the world’s key education markets, we’re still dedicated to that original mission. We help institutions build and run their presence overseas through dedicated in-market staffing and digital marketing.
What hasn’t changed are the values that make Grok, Grok: transparency and openness, flexibility and helpfulness, being a good employer and treating our staff well, and always doing what’s right by our clients.


