Institutional travel to many markets is going to be impacted this spring, in part due to fears of low student turnout at events. Events may be cancelled due to concerns of the health risks of public congregation, concerns about student turn out, or concerns about institutional participation. Speak regularly with your in-country staff. You and they should be evaluating your scheduled activities – what is the likelihood that the event will be cancelled or have low attendance. What is the contingency plan if so?
Grok’s Global Access service is specifically designed to help institutions to reach students in smaller markets using digital recruitment and digital marketing techniques. If you’d like to talk to us about how to reach these markets using techniques other than fly-in/fly-out staff, please contact us.
We will continue to share updates below in the comments…
