Grok Global

In-country staff, infrastructure and expertise to help your university succeed in international education markets.

Our services

Research & Advisory

Access industry-leading market intelligence; desk and field research; competitive analysis; roadmap development; partner identification and due diligence; and consulting.

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Program Office

We work with you to hire and deploy qualified local staff to accomplish your recruitment and partnership plans. While your program office team will be fully dedicated to you, they will also be locally supervised and legally employed by Grok. Both you and your team will have access to Grok’s unique support framework of expertise and services.

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Global Access

Using a combination of global technology platforms, relationships with education partners around the world, local marketing and best recruitment practices, Grok will help your institution build recruitment outcomes in niche student markets that are difficult to access or not economically feasible.

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Global Marketing

Use Grok’s marketing services to determine your global messaging, build your global brand through campaigns and digital tactics, and engage key audiences around the world via social media.

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Institutional Partnerships

Work with Grok’s executive team to develop the right kind of collaboration with the right partner. Grok helps its clients to develop appropriate and successful academic partnerships, recruitment linkages, research collaborations and branch campuses.

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Global Hub and Operations

Institutions that want an independent branded presence can establish global gateway hubs, operated safely, cost-effectively and efficiently by Grok.

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Why Choose Us?

“Lakehead has been working with Grok for over eight years and has grown our partnership to include representation across Asia. Grok sits in the middle giving Lakehead the support and guidance we need so we can directly manage our team’s activities. We like that approach and it has worked well for us.”

James Aldridge, Vice Provost, International at Lakehead University

Why Choose Us?

“Grok’s a great organisation to work with, intelligent, well-informed and on the ground. I’d highly recommend Grok.”

Vincenzo Raimo, was the Vice-Chancellor for Global Engagement at the University of Reading

Why Choose Us?

“I created Grok to build a best-in-class company that helps universities around the world to do a better job of recruiting students and building partnerships.”

Kim Morrison, Founder and CEO

Why Choose Us?

Grok has undertaken significant research projects with governments around the world. Most recently, Grok has worked with Austrade to advise Australian Education Technology companies on the Chinese EdTech market.

WE GROK OUR CLIENT INSTITUTIONS AND THE DIVERSE CULTURES IN WHICH WE OPERATE.

The word Grok was coined by Robert Heinlein in his iconic science fiction book Stranger in a Strange Land. To Grok something means to understand it so thoroughly that you become part of it.

That’s what we do when it comes to international education and why we offer a unique array of services that extends the reach of your institution into the world’s most important education markets.

SUCCESS STORIES

From market entry to social media to increasing international student enrolments, Grok has helped more than 150 clients from around the world to achieve their international goals.

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Ireland

A globally ranked Irish institution used Grok to create a Chinese website and is working with us to actively engage prospective students via WeChat. This has led to a significant number of additional student enrolments.

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New Zealand

Grok is working with a well-known ANZ university to promote the institution on Chinese social media, and to deploy a program officer to manage student recruitment activities. As the institution contemplates future expansion, they particularly appreciate that Grok makes it easy to adjust their international investments over time.

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Canada

With program officers deployed in China, Southeast Asia and India, a Canadian mid-ranked university achieved dramatic growth in student recruitment over a five-year period.

Grok Global

With offices in three of the most important international education markets, Grok gives institutions global capability where they need it.

GROK CHINA

Beijing, Shanghai and Guangzhou

GROK SOUTHEAST ASIA

Kuala Lumpur and Ho Chi Minh City

GROK SOUTH ASIA

New Delhi and Chennai