Education agents continue to play a larger role in UK recruitment
A recent survey by Times Higher Education (THE) found that 124 British institutions recruited a total of 58,257 students via education agents last year, representing 33% of all new international students who entered the UK during the time period. British universities’ commission payments to agents totaled£86.7 million (US$127 million) in 2013/14.
As the practice of using commission-based agents has become more established, the roles agents can play for schools is expanding, and the need for ways to identify the best agents – and how to work optimally with them – is growing in tandem.
Source: ICEF Monitor