Meet Grok at ICEF Asia - Grok Global

Meet Grok at ICEF Asia

Grok will be attending ICEF Asia, and our CEO, Kim Morrison, will be holding a presentation on Wednesday, October 16th, 18:15-19:00pm. To find out more information, visit ICEF Asia.

The Ever-Changing Chinese Study Abroad Market

map of the world showing china study abroad market outbound international students

China’s study abroad market has expanded fast in the past twelve years. According to the annual statistics release from the Chinese Ministry of Education (MOE), there are 662,100 outbound Chinese students in 2018, almost quadrupled the number in 2006. However, annual growth rate has slowed done, from a stunning 28% in 2009 to 9% in 2018.

China continues to play a crucial role in many institution’s international student recruitment strategy. Despite the fact that more Chinese students are going abroad for study each year, the market is paradoxically becoming more difficult for many institutions. This session will look at how the market is changing, what factors are driving change, who is doing well and who is experiencing challenges, and institutional success factors. 

Grok are looking forward to attending ICEF Asia 2019. It will be great to meet international educators and education professionals seeking to expand their network and brand recognition in China and other Asian countries.

If you are attending, let us know – it would be great to meet you there, network, and share ideas about these fast growing international markets.


Who is Grok?

globe of where grok global has office locations in Asia

Grok is a professional services firm that helps institutions to build recruitment results in international markets. Since 2005, institutions have worked with Grok to develop and support their recruitment partners, build brand, develop institutional relationships, and engage student communities through in-country marketing. We do this by deploying dedicated on-the-ground staff in Asia to support international recruitment and strategic direction in a way that lets the institution stay in control of its activities. We are not an education agent but rather an extension of your international team, without conflicts of interest. Our goal is to make it more efficient and cost-effective for institutions to operate across Asian markets.

Our global footprint enables client institutions to quickly respond to market demands and flexibly shift investments over time to where they are most needed.

Find out more about our services or contact us.