Google reveals shift in Indian study abroad interest from UK to US
Google has revealed data about the top destinations for where people are searching for university information, when looking at countries outside their own location. Based on Google’s internal search data for 2014, universities in US, UK and Canada get more search from abroad than other countries, while China is the biggest sender of students overseas, India is second only to China in demand for overseas education.
But from 2010 to 2014, the proportion of searches from India about UK universities fell every year. In 2010, 26% of university searches from Indian students were about the UK. By 2014, that had dropped to 17%. This matches a slump in the number of Indian students coming to the UK, which the Google report interprets as a response to the “negative rhetoric” around student visas in the UK. The winners were the US and Canada. In 2009, 39% of overseas university searches from India were aimed at US universities. That had risen to more than 47% by 2014, and this interest has been reflected in a growth in actual student numbers.
(Courtesy of Sannam S4)
Source: BBC
