Grok Marketing

Grok Marketing

It used to be that good local recruiters and well supported recruitment partners were enough to achieve your recruitment results. But with rising competition and growing “consumer” sophistication and independence, universities now also need targeted brand building and localized social media to impact their global marketing.

In 2013 we introduced our digital marketing and social media service, designed to complement and integrate with our Program Office service, and this has evolved into providing marketing expertise globally, offering institutions online and offline marketing strategy, services and support tailored to specific international markets.

With in-depth knowledge across the international education industry, Grok’s Marketing service offers an essential complement to Grok’s recruitment and partnership resources, enabling you to build an integrated strategy that supports your institution’s activities and goals.

Global Marketing

With in-depth knowledge across the international education industry, Grok’s Global Marketing service offers an essential complement to Grok’s recruitment and partnership resources, enabling you to build an integrated strategy that supports your institution’s activities and goals.

China Marketing

As with all higher education marketing, the Chinese market requires a strategy for attraction, engagement and conversion that appeals to both prospective students and their parents, but China must be approached as a standalone market with distinct channels and targeted approaches.

APAC Marketing

Beyond China, the Asia Pacific region has a variety of local nuances to address in your marketing strategies. This applies to localised channels, messaging, and user journeys – the same campaign that works in Malaysia, will work differently in Vietnam and India.