Here’s what all the Chinese students at your school are reading
College Daily is a Chinese-language digital media startup tailored specifically to Chinese students in the United States and Canada. According to Lin, College Daily has 400,000 subscribers to its main news feed on the messaging app WeChat, and half of them are currently abroad. That likely makes it one of the most-read media outlets for this generation of Chinese students in the U.S.
The content is sourced primarily from current students, and it reflects their needs: pointers for using Tinder, think pieces on Donald Trump, and how-to guides on getting Social Security cards. By mixing hard news from American campuses with practical lifestyle content, the editors have carved out this niche in a small but coveted market.
Source: Huffington Post
