Leadership Team

Carla Butterfield

Director, Global Marketing Services

“We are all unique and should focus on how our individual strengths compliment other peoples unique strengths to achieve our shared goals.”

Contact Carla Butterfield

Carla is based in our Kuala Lumpur office overseeing the delivery, direction and success of our Global Marketing Services. Carla started her professional career in the world of advertising, marketing and digital agencies in the UK, before moving to Malaysia in 2015 where she stepped firmly into the world of international education in a number of client-side marketing & admissions roles. Working for leading educational organisations, Carla oversaw operations, strategy and execution, both on and offline, for learning-first international and private national schools. With 20 years experience, Carla brings cross-industry, country and channel experience to our growing portfolio of dynamic marketing clients.

Get to Know Carla… 

When did you join Grok?

January 2022

Describe yourself in three words.  

Ambitious, Passionate & Trustworthy

What were you doing before working at Grok? 

Establishing Regional and Global Marketing & Admissions functions for leading international school organisations.

What was your first job in education? 

I love learning and initially applied for a teaching position in an international school before moving into the Marketing & Admissions department.

What does international education mean for you?  

The opportunity for future generations to acquire new skills (academic, social & emotional) in a diverse environment of their choice, focusing on the topics that are most interesting and/or valuable to their life goals.

What is one of the most satisfying outcomes you’ve helped a client to achieve? 

Unearthing unique nuggets of insight that help to shape and strengthen the strategic approach and tactical execution to exceed expectations.

What is your favourite book?   

Honestly too many to choose from.  I have a big stack next to my bed that I love to dip in and out of, and I am excited to be adding some great new titles from the Grok recommended reading list. 

What is your dream travel destination? 

Currently anywhere with there are mountains and lakes, or enticing outdoor and underwater sea adventures.

What is your favourite food to eat with friends?  

Anything vegetarian, flavoursome, colourful and plentiful.

What is a something you’ve learned from somebody inspirational?  

We are all unique and should focus on how our individual strengths compliment other peoples unique strengths to achieve our shared goals.