3 Things You Don’t (But Should) Know About Your Competition: What Other Countries Are Doing To Attract Students Away from You and Each Other
As part of International ACAC’s 2020 Virtual Conference, Grok ran a session called 3 Things You Don’t (But Should) Know About Your Competition: What Other Countries Are Doing To Attract Students Away from You and Each Other. The panel was chaired by Ben Barth (Associate Director, Grok Global), and represented a breadth of experience from Canada, Australia, USA, and the UK.
Victoria Steele, Brock University (Associate Director, International Market Development)
Andrew Peters, Monash University (Director, New Business and Strategic Partnership, Student Recruitment and Admissions)
Andre Kostousov, Northeastern University (Director, International Enrollment Strategies)
Vanessa Potter, University of Essex (Global Vice President)
Watch the recording now:
Cross-border competition is rapidly becoming a major issue for recruitment professionals and enrollment managers. Many are ill-equipped to handle this new competitive reality. It can be challenging to fully grasp one’s own country’s pros and cons, in particular how they are viewed in the eyes of international students and families, let alone one country’s relative merits vs. another’s competing for the same student. It requires recruitment professionals to step outside of their paradigms and reimagine their country from the perspective of a foreign student. This session will be a strong contributor to the conference because it is a novel approach to the subject matter – it’s rare to compare major destination countries directly and at the same time – and because it will be a practical session that will enable individuals to be more effective professionals in international education and better serve the students they work with.
We’re always interested in the perspectives of institutions outside our network and we can chat about the trends we’re seeing among our 50 clients and many contacts across Asia and globally – Get in touch.