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Education News

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Grok curates news about international education from around the world to help education professionals keep up to date with developments that may inform activities in China, India and Southeast Asia.

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Grok Global Launches Global Marketing Services
Grok News |

Grok Global has launched a new Global Marketing service to complete their range of international education offerings. Grok has nearly

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Grok High School Fairs Fall 2019
China Education News, Grok News |

This past April, Grok hosted our very first high school fairs with eight reputable Chinese high schools. The fairs were

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Grokker profile – Kayla 谢阳
Grokker profile |

NameKayla 谢阳 PositionMarketing Officer市场部营销专员 Describe yourself in three words.Responsible, earnest, friendly负责,认真,友好 When did you join Grok?April 2018.我从2018年4月加入Grok. What was your

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Six digital strategies to attract international students
Global Education News |

Many colleges and universities are struggling to compete as they once did, largely because they aren’t making the right moves

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UK – Universities spending millions on marketing to attract students
Global Education News |

Universities are spending millions of pounds on marketing in a battle to recruit students as competition intensifies in the higher

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USA – Marketing authenticity in higher education
Global Education News |

Long before parents’ representatives were using Photoshop to give their students an unfair admissions advantage, universities were using the software

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The university website – a window of opportunity
Global Education News |

In the digital age, it’s unlikely that any retailer would question the importance of a website. With 40% of internet users

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The important role of social media in higher education
Global Education News |

In today’s increasingly digital world, social media plays a meaningful role in higher education every day. When used the right

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The growing role of tech in students’ HE choices
Global Education News |

The more tech-savvy a university is, the more likely prospective students will choose it over other educational institutions. Education Technology Gemma’s

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What makes a higher education website great?
Global Education News |

Considering a website is a university’s most-visible and most-used marketing and communication channel, just what makes a higher education website

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Cambodian internet star with a dozen languages sets sights on university as he settles into Chinese school
Southeast Asia Education News |

Thuch Salik, the young Cambodian street hawker who became an internet star last year when he was filmed selling souvenirs

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Thailand news image
Thailand – University student marketing project becomes start-up
Southeast Asia Education News |

Students from Innovation Management Technological College, Thammasat University, created an innovative public poster system as a classroom project that is

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Facebook Malaysia expands its office and commitments
Southeast Asia Education News |

Facebook Malaysia celebrated the opening of its new expanded office space in Kuala Lumpur and with it new investments in

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Malaysia news image
Malaysia PM kicks off new marketing campaign
Southeast Asia Education News |

Malaysia’s international education industry has a powerful new spokesperson in Prime Minister Mahathir Mohamad after he starred in a new

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India news image
Meaningful storytelling
India Education News |

In this interview Karan Kumar, Chief Brand and Marketing Officer, Fabindia, talks about marketing to younger generations in India through

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India news image
Outlook for influencer marketing landscape in India
India Education News |

Zefmo’s India Influence Report 2019 paints a positive outlook for the influencer marketing landscape while focusing on silver linings of the industry’s

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How to build a market for the brand ‘education’
India Education News |

A case study on how a preschool in Kolkata managed to successfully market itself through social media. Economic Times

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China news image
Podcast: Influencer marketing and live streaming
China Education News |

In this episode of China, What’s The Future?, Lauren Hallanan, VP of Live Streaming at The Meet Group, talks about the

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How social media in China differs from the West
China Education News |

Chinese social media, from a Western view, seems equally fascinating and overwhelming. The social media ecosystem in China is unlike

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China Tech City
China Education News |

This animated infographic showcases all the big players in China’s digital and technology landscape, including the most popular social media

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